How we collect, use, and protect your information.
The information we collect, how we use it, who we share it with, and the choices you have — explained clearly.
Effective Date: May 9, 2026
Last Updated: May 9, 2026
This Privacy Policy explains how Vault Metal LLC (“Vault Metal,” “we,” “us,” or “our”) collects, uses, and shares information about you when you visit our website, contact us, or use our services. By using our website or services, you acknowledge the practices described in this policy.
At the time we collect personal information from you — including through any contact form, lead capture form, or inquiry submission on our site — we provide this Notice at Collection as required by the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), Cal. Civ. Code § 1798.100.
Categories of personal information collected: We collect identifiers (name, email, phone number), financial information (approximate investable assets, retirement account status), internet or other electronic network activity information, and geolocation data (approximate, inferred from IP address).
Purposes of collection: To respond to your inquiries, provide pricing and product information, facilitate IRA rollover coordination with your chosen custodian, send communications where you have opted in, comply with legal obligations, and for the other purposes described in Section 6 of this Policy.
Retention: We retain personal information for the periods described in Section 10 of this Policy.
California consumer rights: California residents have the right to know, delete, correct, opt out of sale/sharing, and limit use of sensitive personal information. See Section 12 for how to exercise your rights.
Vault Metal does not sell, rent, or trade your personal information to third parties for their independent marketing purposes.
Sharing for Advertising. We use Google Analytics and Google Ads remarketing services. The transfer of pseudonymous identifiers to Google for advertising purposes may constitute “sharing” of personal information under CPRA § 1798.140(ah) (cross-context behavioral advertising). If you wish to opt out of this activity, you may: (a) use the Google Analytics Opt-Out Browser Add-on at https://tools.google.com/dlpage/gaoptout; (b) adjust your Google Ad Settings at https://www.google.com/settings/ads; or (c) click the “Do Not Share My Personal Information” link in the footer of this website. We contractually require our advertising service providers to use data solely to deliver advertisements on our behalf.
The following categories of personal information have been collected in the preceding 12 months, consistent with Cal. Civ. Code § 1798.140(v):
Category | Examples | Collected? |
Identifiers | Name, email, phone, IP address | Yes |
Personal Information (Cal. Civ. Code § 1798.80) | Name, address, billing information | Yes (if purchase made) |
Financial Information (potentially SPI) | Approximate investable assets, IRA/401(k) status | Yes — via lead forms |
Commercial Information | Products purchased, transaction history | Yes (if purchase made) |
Internet / Electronic Activity | Browsing activity on Site, pages visited | Yes |
Geolocation Data | Approximate location from IP address | Yes (approximate only) |
Inferences | Interests inferred from browsing behavior | Yes |
Biometric Information | Fingerprints, voiceprints | No |
Sensory / Audio Data | Audio, visual recordings | No |
Sensitive Personal Information | See Section 4 | Limited — see Section 4 |
De-identified and aggregated data. We may share information that has been de-identified or aggregated so that it does not identify you personally (for example, general visitor statistics and analytics).
The CPRA (Cal. Civ. Code § 1798.121) provides heightened protections for ‘sensitive personal information’ (SPI). The financial profile information collected through Vault Metal’s lead forms — specifically, approximate investable asset ranges and retirement account status — may constitute financial information SPI under Cal. Civ. Code § 1798.140(ae). We use this information solely to: (a) respond to your inquiry; (b) tailor the information we provide about Vault Metal’s products and services; and (c) facilitate your connection with an IRA custodian if you request that service. We do not use this information for profiling or for any purpose beyond what is necessary to fulfill your request.
You have the right to direct Vault Metal to limit the use of your sensitive personal information to the purposes authorized by Cal. Civ. Code § 1798.121(a). To exercise this right, contact us at info@vaultmetal.com with the subject line “Limit Use of Sensitive PI.”
We collect information you voluntarily provide through our lead capture forms, contact forms, telephone calls, and email. This includes your name, email address, telephone number, and financial profile information (approximate investable assets, retirement account status, investment intent).
When you visit the Site, we automatically collect certain information through cookies and similar technologies, including: IP address; browser type and version; operating system; referring URLs; pages visited; time and duration of visits; and approximate location inferred from IP address.
We may receive information from IRA custodians, depositories, or other business partners in connection with services we provide jointly, and from analytics and advertising partners such as Google.
Vault Metal uses the personal information we collect for the following business and commercial purposes:
Vault Metal does not sell, rent, or trade your personal information. We may share personal information in the following limited circumstances:
We use the following categories of cookies and similar technologies on our Site:
You may control cookies through your browser settings. Rejecting certain cookies may limit your ability to use some features of the Site. Our third-party service providers operate cookies independently of the Site; their use is subject to their respective privacy policies.
California Business & Professions Code § 22575(b) requires us to disclose how we respond to Do Not Track (DNT) signals. Our Site does not currently respond to browser-generated DNT signals because no universally accepted standard for DNT compliance has been established. Third-party analytics partners such as Google may have their own DNT policies; please refer to Google’s Privacy Policy at https://policies.google.com/privacy. We will update this disclosure if an industry standard is adopted or our practices change.
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, resolve disputes, and enforce our agreements. The following retention schedule applies:
Category of Personal Information | Retention Period | Basis |
Lead inquiry / contact form data | 3 years from last contact | Business operations |
Transaction / purchase records | 7 years | Tax / financial legal obligation |
IRA rollover coordination records | 7 years | IRS / ERISA record-keeping |
SMS opt-in records and consent | 5 years after opt-out | FCC / TCPA compliance |
Website analytics data (Google Analytics) | 26 months (Google default) | Legitimate business interest |
Marketing email preferences | Until opt-out + 1 year | Consent / CAN-SPAM |
Security incident records | 5 years | Cal. Civ. Code § 1798.82 |
Vault Metal uses commercially reasonable technical, physical, and administrative safeguards to protect the personal information we collect against unauthorized access, loss, misuse, or alteration.
Data Breach Notification. In the event of a security breach affecting personal information of California residents, Vault Metal will notify affected individuals in the most expedient time possible and without unreasonable delay, as required by California Civil Code § 1798.82. Such notification will include, to the extent known at the time: (a) the name and contact information of Vault Metal; (b) the types of personal information reasonably believed to have been compromised; (c) the time frame of the breach, if known; (d) whether notification was delayed due to a law enforcement investigation; (e) a general description of the incident; and (f) guidance on steps you may take to protect yourself, including toll-free numbers for the major consumer reporting agencies. Notification may be provided by first-class mail, email, or, if the breach involves more than 500 California residents, through conspicuous posting on our website and notification to major statewide media.
If you believe your personal information has been compromised, please contact us immediately at info@vaultmetal.com or 877-330-3228.
If you are a California resident, you have the following rights under the CCPA and CPRA (Cal. Civ. Code §§ 1798.100–1798.199), subject to certain exceptions:
You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business or commercial purposes, and the categories of third parties to whom we disclosed it.
You have the right to request that we delete personal information we have collected from you, subject to exceptions where retention is required to complete a transaction, comply with a legal obligation, or exercise legal rights.
You have the right to request that we correct inaccurate personal information we maintain about you.
You have the right to opt out of the sale or sharing of your personal information. As described in Section 2, Vault Metal does not sell personal information. To opt out of sharing for cross-context behavioral advertising, click the “Do Not Share My Personal Information” link in the footer of this website.
You have the right to direct Vault Metal to limit the use of your sensitive personal information to the purposes authorized by law. See Section 4 for how to exercise this right.
Vault Metal will not discriminate against you for exercising any of your privacy rights. We will not deny you services, charge you different prices, or provide a different level or quality of services as a result of exercising your rights under the CCPA/CPRA.
To exercise your rights to know, delete, correct, or limit use of sensitive personal information, submit a request through one of the following two methods:
We will respond to a verified consumer request within 45 days of receipt. If we require additional time (up to an additional 45 days, for a total of 90 days), we will notify you in writing. We will verify your identity before processing your request. We will not charge a fee unless the request is excessive, repetitive, or manifestly unfounded. You may authorize an agent to submit a request on your behalf; agents must provide written authorization signed by you.
We do not share mobile contact information with third parties or affiliates for marketing or promotional purposes. Text-messaging originator opt-in data and consent are not shared with any third parties for any purpose.
Vault Metal LLC SMS Program. When you provide your mobile phone number and consent to receive text messages, we collect and use that number solely to send you the types of messages you opted in to receive, which may include customer support responses, sales follow-ups, quote follow-ups, account reminders, and informational content, sent using automated technology. Consent to receive text messages is not a condition of any purchase. Message frequency varies. To opt out at any time, reply STOP. For help, reply HELP or contact us at info@vaultmetal.com or 877-330-3228. Message and data rates may apply. We retain your mobile number only as long as necessary to fulfill the purposes described above or as required by law.
California Civil Code § 1798.83 permits California residents to request information once per calendar year about any disclosures of personal information to third parties for their direct marketing purposes during the preceding calendar year. Vault Metal does not disclose personal information to third parties for their own independent direct marketing purposes. If you have questions about this practice, please contact us at info@vaultmetal.com with the subject line “Shine the Light Request.”
Vault Metal sends email communications to customers and opted-in subscribers. In compliance with the CAN-SPAM Act (15 U.S.C. §§ 7701–7713), all commercial emails we send: (a) include our valid physical mailing address (108 Standard Street, El Segundo, CA 90245); (b) identify the message as a commercial communication where required; (c) provide a clear and conspicuous opt-out mechanism; and (d) honor opt-out requests within 10 business days. To unsubscribe from marketing emails, click the unsubscribe link in any email or send a request to info@vaultmetal.com with the subject line “Unsubscribe.”
The Site may contain links to third-party websites. Vault Metal is not responsible for the privacy practices of any linked sites. This Privacy Policy applies only to information collected through the Vault Metal Site.
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above. Material changes will be communicated through our website or other reasonable means. We encourage you to review this Policy periodically.
108 Standard Street, El Segundo, CA 90245
Phone: 877-330-3228
Email: info@vaultmetal.com
Website: www.vaultmetal.com
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